![]() ![]() Marketplaces let brands experiment with creative talent, continually sourcing fresh ideas and creative approaches from fresh pools of talent. Through scalable web-based platforms, collaborative enterprises grant clients access to talent they wouldn’t have had access to - let alone be able to source or contract independently. Strong talent comes from different parts of the world at any given moment. They hail from the Philippines, from Brazil, from Korea - you name it. ![]() Year after year at the Cannes Lions International Festival of Creativity, the Oscars of global advertising, the winners aren’t from our backyard. It’s about sourcing the world’s best talent. Such is the nature of an in-house creative team or dedicated agency group a queue of work and limited “capacity.” With marketplaces, multiple projects occur concurrently and virtual teams can assemble themselves across the globe, working continuously.Īccess to a global talent pool isn’t just about outsourcing talent at competitive rates. This is because in a marketplace, the talent pool is global and capacity is unlimited.įor comparison, if you and a colleague both have to go on a trip, but you only have access to a single car, one of you has to wait. In addition to more competitive pricing, collaborative creative enterprises can also offer faster production times. Compensation-wise, it’s win-win for clients and creatives. Since collaborative enterprises generally take a smaller percentage of the revenue earned by their suppliers, that means creative professionals earn proportionately higher wages and take-home pay - all within a business model that offers lower prices, thereby generating greater client demand. T he marketplace does the heavy lifting of sourcing clients. ![]() Freelance designers who offer their services via marketplaces like oDesk, TaskRabbit, or Visually benefit from those platforms’ infrastructure and economies of scale - for example, they can post past work and current capabilities directly on the platform, eliminating the need to maintain a separate website. What many people don’t realize, however, is that the creative talent working in marketplaces have lower costs, as well. Lower overhead means higher margins, even at reduced pricing. Accordingly, these enterprises have lower overhead - a cost savings that can be passed directly on to the client. Talent marketplaces tend to be web-based, connecting clients and talent virtually. In fact, according to Mashable, 62% of marketers currently outsource content production to partners. Just as renting a Zipcar on the few days you need to travel is significantly cheaper than owning car, accessing shared talent resources on-demand through a marketplace is typically cheaper than hiring an agency or maintaining full-time creative headcount internally. The first benefit is more efficient pricing. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |